Social Media isn’t going away anytime soon and as a business or brand that means huge opportunity for you! Are you harnessing the potential of social media? If you aren’t, you should.
But don’t just take our word for it, check this out:
92% of marketers in 2014 said that social media was important for their business.
80% of them said that their efforts on social media increased traffic to their websites.
74% of marketers who spend 40+ hours a week on social media earn new business through their effort.
These are just a few, see more stats at Hubspot.
Are you a local business? A start-up? Or are you getting ready to launch your business but not sure where to start? Some of these tips combined with a strong marketing strategy will get you headed in the right direction.
Here are some benefits:
1. Social Media creates an instant connection with your audience.
How would you like to have an instant connection with your audience and potential customers?
Did you know that 71% of customers make a purchase based on a social media referral? By simply being online, you increase your chances that much more by getting your product or service into their hands.
2. Social Media Marketing is affordable
How would you like to save money, with advertising while building your business at the same time?
Social media is affordable. Aside from using ad campaigns it doesn’t cost much to get started. Investing in someone that knows their way around different platforms that are relevant to your brand is so worth it! If you are a start up or local business this is an affordable way to get started.
3. Find out exactly what people are saying
Being engaged on social media gives you a window into your niche. If someone has something to say about a product or brand, you can be sure they will share it on social media. And when they do, this opens up an opportunity for you to connect. Those connections add value to your brand as well as builds relationship and trust. A brand that people have relationship with and trust, is a brand, product or service that people will go with.
What do you think? We only listed a few but there are a ton of other benefits that could be mentioned. What would you add here?
Do have questions? Need help getting started?
We would LOVE to hear about your brand, your business or your business idea that you are getting ready to launch!